Nova Touring International

Transforming an Outdated Site into a Showstopper

Nova Touring International is a theatrical booking agency that works with producers and venues across Europe to bring high-quality shows to the stage. With a dated site that no longer reflected the scale or professionalism of her work, the client wanted a complete redesign—one that would capture the energy of live performance and establish her as a leading figure in the touring theatre industry.

What we did

Web Design
Branding
Wordpress Support & Maintenance

Industry

Entertainment & Media

Challenge

The existing website had been in place for over a decade and no longer served the client’s goals. It lacked visual impact, felt outdated, and was difficult to update. The challenge was to retain brand recognition while modernising the look and feel, making the shows the visual centrepiece, and creating a site that would build instant credibility with producers, venues, and festivals across Europe.

Solution

We gave the brand a fresh, modern facelift while staying true to its roots. I built a custom WordPress site with Elementor, integrating a custom post type and ACF fields to make managing shows effortless. High-impact imagery, video, and cut-outs from production photos were used to bring the site to life. I also applied SEO and conversion-focused structuring to encourage engagement and inquiries.

Outcome

The finished site positions Nova Touring International as a dynamic, professional, and established force in the theatrical booking space. It highlights the range and quality of productions, showcases the client’s expertise, and makes it easy for producers and venues to explore current and past shows. While the site isn’t designed for high-volume traffic, it now leaves a powerful impression on anyone who visits.