Lily North | Playpark

Lily North Photography

Modernising a Photography Site for Premium Bookings

Lily North is a wedding photographer based in North Yorkshire, known for her relaxed, natural style. While her business was thriving, her website no longer reflected the quality of her work or the value she offered. With an outdated design and limited backend tools, she needed a complete refresh—something more modern, polished, and aligned with her vision of a premium brand.

What we did

Website Design
Branding
SEO
Wordpress Support & Maintenance

Industry

Weddings & Photography

Challenge

The goal was twofold: to elevate the overall look and feel of Lily’s brand, and to improve SEO performance across a wider region. While her existing site ranked well for “Ilkley wedding photographer,” she wanted to expand visibility across North Yorkshire and attract higher-budget clients. The old site lacked the design credibility and functionality needed to support this next stage of growth.

Playpark website design just takes it to a whole other level. Jez was able to recommend certain features that would engage the customer, and the SEO we have been able to achieve since the website went live has blown me away. Both my enquiries and bookings have gone up astronomically.

Solution

I redesigned the site with a clean, editorial-inspired layout, incorporating a muted, modern colour palette and refined typography to give the brand a more premium feel. We migrated blog content, curated image galleries, and integrated Studio Ninja to streamline inquiries and client management. SEO work focused on strengthening location relevance, and every detail, from layout to load speed, was tailored for performance and user experience.

Outcome

Since launch, the new site has delivered standout results. Lily now ranks #1 for “Yorkshire wedding photographer” and has seen a significant boost in high-quality inquiries, often for her ideal venues. She’s received more inquiries in a single month than ever before and is attracting the kind of clients who align with her relaxed yet refined brand. The site now works just as hard as she does.